"The best products are born from a deep empathy with the people who use them."

— Bill Buxton, Pioneer in HCI

Who is Sam as a designer?

Currently based in Taiwan, I specialize in UI and visual design. My background in industrial design led me to pivot towards UI/UX design as I found digital products to be more versatile, diverse, and less restrictive, offering greater creative freedom.

I've come to realize that in our increasingly digitized world, we interact with screens daily. Being able to enhance these experiences to simplify people's lives—whether by reducing usage barriers, solving tech-related frustrations, or improving moods through features—is deeply fulfilling.

View my achievements.

DO Resume

Why design as a career?

I believe my innate attraction to aesthetics and its creative application is partly due to genetics. My passion for perfecting visual details and empathizing with users places me in a unique position as a designer to deliver thoughtful solutions.

The combination of creativity and problem-solving in today's dynamic environment is exciting. Design stands at the forefront of innovation, and my mission is to create impactful design that benefits a multitude of users. If I can positively influence people's lives through design, I'm all for it.

What's other than work?

More work... I solve web, graphic, packaging, and industrial design needs for clients, primarily through referrals and friends. After four years as an independent freelancer, I have improved my project management and communication skills. Due to the remote nature of work, being clear and concise when delivering designs is crucial. Often, I have to rapidly adjust to new timelines and specifications to meet client demands, so balancing quality, efficiency, and budget is a regular challenge.

In my free time, I enjoy going to the gym for mental and physical wellness, and on weekends, I like hiking and bouldering to take a break from screens.

Once upon a time, I...

Aug 2018

Enrolled at Purdue University West Lafayette in Liberal Arts Undecided, and ultimately pursued a major in Industrial and Interaction Design due to my passion for the visual arts.

May 2020

Passed the competitive sophomore review and progressed into the industrial design program with 32 students competing for 16 spots.

Purdue Industrial Design Class of 2022.

Sep 2021

Joined a local architecture design studio, Studio Seung, as an assistant for 1 year and helped deliver client projects.

Projects I worked on at Studio Seung.

Feb 2022

Got selected for a patent and cash reward by Anji MTX for home fitness innovation design. (protected by NDA)

May 2022

Graduated with a BFA in Industrial & Interaction Design at Purdue University and job searched for 6 months with little to no results. Eventually, I joined a startup as a visual designer while working part-time at restaurant.

Nov 2022

Established long-term US clients, MiaBeauty and Storus, and have shipped 4 personal care product designs and 15+ retail packaging designs from then on. (Protected by NDA)

Dec 2022

Began transition into UI/UX design by taking Coursera's Google UX Design Certificate and participating in UI challenges. Returned to Taipei, Taiwan for conscription.

Jan 2023

Joined XChange, a non-profit mutual assistance community that connects Taiwan's internet professionals by exchanging knowledge and resources, in their visual design team.

Aug 2023

Started at FLUX Inc in Taiwan as a full-time Product Designer. My responsibilities include global and Taiwan website design, B2C and B2B marketing design, and laser cutter software and firmware UI/UX design.